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Nothing is more satisfying than making something using your hands and living to see it last and serve you efficiently. That is why Rockler Woodworking and Hardware is offering the chance to help you acquire the right tools and the adequate know-how on whichever furniture, cabinet or heirloom you want to make.
Rockler Woodworking and Hardware is a company that majors in selling woodworking supplies. The company was started in 1954 in Minneapolis, with just a single store which was called The Woodworker’s Supply, and the general company’s name was Minnesota Woodworker’s Supply
Over the years, Rockler Woodworking and Hardware has developed and established stores in over thirty locations in more than 20 states. It also has over 60 independent partner stores from which it distributes some of its products.
When it started, the company just sold the basic woodworking equipment. However, currently, Rockler sells close to every single equipment required in woodworking or anything related. The company is widely known for its high-quality wood, hardware, and tools. Additionally, it provides the know-how, as it offers classes on woodwork, which seems to be earning it more customers and increasing their popularity.
Another explanation for the consistency of customers to the Rockler Woodworking and Hardware is their choice in the type of goods to sell. Rockler is known for the rare furniture hardware they sell; the kind that can hardly be found in other hardware shops.
Over time, the company has been working on expanding its operations all over the country, and it has been opening more stores in different locations and states. You may think this is unwise and quite non-tactical since e-commerce has taken over the world. That may be true because, with just a click of a button, you can have your product delivered to your doorstep.
However, Rockler management team looks at it from a slightly different angle. According to them, a better way of giving their customers the convenience they need is by providing them with a variety of options. They leave the power of choice on whether to shop online or at the store, entirely to the customer. And if the customer goes for the latter, then the store should not be so far away.
It does not, however, mean that the only way to get a product from Rockler is by physically visiting the stores. The company also allows online shopping via catalog.
Among woodworkers, both professionals and newbies, Rockler is the ideal place to get woodwork tools and materials.