Wayfair – Give Your Home That Perfect Touch

Wayfair is a fast-growing furniture and home décor online retailer, operating in the United States and some parts of the UK. It is in the A-list of online furniture retailers in the world and its growth over the years has been remarkable.
Even though Wayfair has now grown into a major furniture retailer, offering all sorts of products, it started by only selling storage units and other basic storage furniture, in 2002. The company’s founders settled on this business idea after doing an extensive search, which entailed analyzing online search patterns. In 2003, the company started showing some progress, and the two co-founders started selling garden furniture. Since then, the company has had a steady growth rate, introducing more commodities each year.

The expansion of the company has been immense, leading it into offering over 8 million products. Their suppliers have also increased to around 12,000. Among the various categories of goods the company is currently offering are living room furniture, kitchen furniture, lighting fixtures among others. It also sells beds, bedding and area rugs. Above are just some of the many categories of goods offered by the company.
Products offered by Wayfair have, over the years, proven to be of a kind. The first proof of this is the continued growth of the company’s customer base, and secondly, the minimal number of complaints and returned goods.

Besides the high quality of the products, the company’s prices have always been fair; another reason for the large market share. This, however, is not to say that all the goods offered at Wayfair are at low price rate, because then, we would start questioning their credibility. The company has different goods at different prices. In the website, is a section that enables the customer to search goods by prices, and this ensures that they find items within their budget, and still of good quality.
Briefly, on how it came to be, Wayfair was founded by two entrepreneurs, Niraj Shah, and Steve Conine, who met at Cornell University in an entrepreneurship class. They were both businessmen. They did not have any business premises where they could store their products, so they used a nursery in Conine’s home as the storage.
Being an online-operational company, Wayfair had to face various challenges during its onset. The confidence and internet awareness displayed by customers and suppliers presently, was in the rare in 2002 . In as much as some businesses had started operating online, the practice was rare and most customers preferred shopping physically from stores. It was a gamble the two founders decided to indulge and it surely paid off.
Initially, the company had various stand-alone websites that had specific categories of products. For eight years, the company created and operated over 270 separate websites. Their reason for doing this was that, having various websites with varied categories of goods would have users stumbling in one website or the other, thereby acquiring a wide share of customers. This was effective because, by 2010 the company had secured over 4.5 million customers, with the sales of approximately $380 million.

However, the approach had a negative side. Customers were not aware that the various websites they were shopping from were under the same brand, and this did not do good to the customer base of the company. This prompted the two founders to come up with a solution, and that’s when they decided to roll their 270 websites into one.
Looking at the geographical aspect, when Wayfair started, it only traded within the United States. However, in 2008, the company went international and started operating in various parts of Europe, with its base of operation in Belfast. They established an office in London, then Germany and have ever since expanded into various parts of the UK. Going international after only six years was a significant proof of the steady growth the company.
Wayfair operates entirely online. Most furniture retailers prefer the idea of having stores where their customers can see what they want to buy. Wayfair, however, prefers doing this online. It has a website where customers can access brief descriptions and images of the commodities offered, their prices and specifications.
The company has also introduced an online interior design service. This is a new feature and its principal objective is to help customers achieve the design they desire for their homes. This service, like other operations in Wayfair, is also done online. The customer is able to make a virtual appointment with one of the interior designers of the company, and seek advice. The designer does not make a choice for the customer, rather, he/she listens to the customer’s ideas, including desired color themes, then he/she offers necessary advice. Additionally, the designer can give an idea or two, which the customer may have not thought of.

The company expects that this service will save customers the trouble of having to try out numerous designs in futile. It also hopes that it will help maintain and improve its customer base.
Another significant aspect of growth of Wayfair is the steadily increasing number of employees. Even though the company does not have stores, its number of employees is more than most companies which have stores. Among its over 10,000 employees, is the virtual workforce, that works remotely, doing tasks like live chats with customers, responding to emails among others. Other employees work in the headquarters and the warehouses which are located all over United States.
The major competitor of Wayfair is Amazon. In as much as Amazon ranks first in actual sales, followed by QVC, Wayfair still tops in the list of companies that have shown the highest rate of growth. This is because, despite Amazon being founded almost a decade before Wayfair, their number of customers and their sales are not far much apart.
Wayfair was originally called CSN stores, and it was rebranded into Wayfair in 2011. The company’s headquarters is in Boston, specifically at Copley Place.

Judging from the steady growth and customer satisfaction recorded by the company over the years, its without doubt that Wayfair is the place to go in order to give your home the perfect touch.

Cricut Company – Helping To Decorate Your Home

Cricut is an industry-leading private company that focuses on designs and creative innovations. When it was started, the only thing the company sold was a cricut cutting machine. However, with time it has evolved and has taken to creating more advanced and professional equipment. The primary goal of Cricut has always been to allow users to get as creative as they desire to, by providing them with the right tools.

Though still not a so-big-company, Cricut has managed to attract customers and maintain them with their ever-amazing products. They offer not only physical tools but also applications that aid the users in bringing into life their creativity.

Their conducive work environment has also earned them loyal and dedicated employees who will stop at reasonably nothing to efficiently meet their customers, needs.

Over time, the company has managed to make a wide range of cricut models. The original one was, of course, less advanced but unique. It had a six by 12 cutting and could cut images up to 5 ½” tall. After this, there have been subsequent and more advanced models like Cricut Expression, Cricut Expression 2, Cricut Mini, Cricut Explore Air, Cricut Explore Air 2, and Cricut Maker. The latest model, Cricut Maker, which was released on 20th August 2017, is designed to cut thicker materials like Basswood.

The advanced easy-to-use software, Cricut Craft Room Software, has excellent features, one of which is its ability to mix images from different cartridges, hence providing high standard-output.

Besides the impressive software and high-quality cutting tools, Cricut has other projects going on, like sewing and quilting, Custom t-shirts designing, among others.

Cricut has not grown geographically as much as other companies in the same industry. However, this has not stopped its reputation for high-quality products, from being spread all over the country. Some of the major and most potential competitors of Cricut is Silhouette America.

With the festive season approaching, you definitely must have started raking your head on which decorations you will put up and how. This should not be a problem since Cricut is a super accurate design cutter, made available for you at an affordable price. Additionally, you can get the software to enable you to create fantastic designs.

Cricut was founded in 1962 and has been up running till present day. It has its headquarters at South Jordan, UT and has approximately up to 500 employees. It is among the leading companies in the industry of General Merchandise and Superstores, and it amasses an estimated annual revenue of $ 100 to $ 500 million.


Craftsy Company – Education That Can Help With Your Home

Craftsy is an online education platform that was founded by four men in 2010. They noticed a gap and the inadequacy of information for people who were into handiwork like knitting, quilting, sewing, baking, photography among others. It is quite ironic since all the four founders are men yet the platform mostly serves women.

John Levisay, Josh Scott, Todd Tobin, and Bret Hanna, who are the CEO, former COO, Chief Technology Officer and VP of Engineering respectively, were the founders of Craftsy, and all of them used to work at now HomeAdvisor, which was then called ServiceMagic.

The primary activity of Craftsy is to provide` a user-friendly online platform, where users can subscribe to get access to online classes, educative video courses, and other related information. They operate across various areas; Knitting, sewing, quilting, photography, art, cooking and so on.

Additionally, the platform serves as a social network for users, and through it, they can interact as they share ideas and insights.

The mission of Craftsy is to make available, the best teachers around the world, to enthusiasts of such handiwork. The platform has made it possible for all students at various levels to access lessons from across the globe, within their own schedule. The fact that students and instructors can interact makes the platform even more useful and practical.

Besides educating, Craftsy is now selling kits, which seems to be loved by customers as much as the lessons, since at least 2000 kits are sold per day. Craftsy wants to ensure that as they offer the lessons, they also make available the required tools to aid application of what has been learnt.

Even though the company has reported that their most attended classes are those for quilting, it seems cake decorating lessons are taking the lead in growth.

Unlike other companies, Craftsy was instant at getting established in the market and claiming its share. In 2012, not long before it was founded, it was reported that an average of 1600 people signed up to the platform per day.

Craftsy has been growing over time, and it has over 500 employees, with its headquarters at Denver, Colorado. The company has been a subsidiary of NBCUniversal since May 2017, and it receives its funding from Stripes Group, Foundry Group among others. Companies like Creativebug and Lynda are among its most potential competitors.

Craftsy has been, however, rebranded to Blueprint. The changes are not very significant, just the look and the name and a few basic aspects. Otherwise, the company has maintained its management and still carries out its primary activities.

How To Make Throw Pillows Work For You

Your living room is one of the areas in your home that receive the most attention. It is in this room that you entertain guests and spend quality time with family. It is, therefore, understandable when the living room seems to be the centerpiece of the entire home in terms of décor. Adding a small touch can go a long way to giving your living room a new lease of life.

Throw pillows are a great way to spice up even the dullest of living spaces. They come in different shapes, sizes, and finishes with each attribute designed to achieve a given look. Welted throw, bolster and round pillows, for example, are perfect for anyone looking to lend their room that classic look. Square shaped pillows along with their rectangular counterparts work well for that modern look.

With throw pillows, you have the freedom to play with the shapes, sizes, colors, and patterns. When looking to diversify patterns, consider alternating a bold pattern with a small one. Another option is to have a bold pattern matched with a solid colored pillow. If looking to experiment with shapes, the rule of thumb is to have the larger pillows on the outside and decrease the size as you approach the middle.

Mix and matching colors on throw pillows can prove to a rather tricky affair. A safe way to do it is to use colors in the same family. You could, for example, base the color scheme of your throw pillows on primary colors. Another option is to have pillows in different shades of the same color. This allows you to be adventurous with your décor while ensuring that you do not overdo it with the colors.

Another aspect of throw pillows to keep an eye out for when decorating your living room is the details used on them. Some details such as the use of tassels and welts are best suited for a traditionally classic feel. Knifed or flanged edges are more applicable for a more modern look. The use of fabric is another detail that is instrumental in achieving a given look. Pillows with similar fabrics used all through the fabric fit perfectly in with the classic look while those with different fabrics either at the edges, regardless of the type of finishing, are best suited for a more contemporary look.

Lastly, the texture of the fabric is something you will want to pay close attention to. If you are the type of person that loves having people over, then opt for throw pillows with soft and firm fabrics. The latter will ensure that they last longer while the former ensures that they are comfortable enough. And if you want to stay clear of throw pillows you certainly want to go with a helix pillow, to say they are simply comfortable is an understatement.


Matching The Rug To The Room

Rugs are an easy way to get your house in order in terms of décor. Used right, they have the potential to make a room come alive. Used in the wrong way, they can easily undo all the hard work that has gone into getting the décor of the room right. Fabric, texture, size, and color are some of the considerations that go into matching the rug to a room. Even with all these thing considered, do the rugs you have placed in different rooms really suit the rooms?

Take the front door for example, is the rug placed there well suited? We tend to work with a simple heavy rug on the outside of the door and save all the pomp and glamour of the rug world for the inside. Well, it is time thins changed. Yes, the idea behind a door rug is to ensure that the shoes coming into your house are relatively clean. This does not mean you cannot earn style points right at your doorstep. Whenever guests come to your house, they interact with the rug on the outside first before they have a chance to be wowed on the inside. Having a heavy rug outside accompanied by a lighter, more decorative rug right at the door step is a good way to wow anyone who calls on you.

Once you have impressed your guests with your sense of style on the outside of the house, it is time to wow them even further with what you have done on the inside. The rule of thumb when fitting your rug to the living room is to fit the living room to the rug. This simply means that first comes the rug, then comes everything else. In order to achieve a more polished and intentional look, have just the front parts of your seats interacting with the rugs.

The kitchen is also another place to express your creativity with a rug. Here, think both functionality and style. Where you have a bold color or pattern in the rest of the kitchen décor, make use of a less attention grabbing rug. Think small patterns and, or neutral colors for the rug. Where you have a more neutral kitchen in terms of color and décor then a bold pattern or a bright colored rug is the best way to go. Regardless of the color or pattern choice, easy to clean rugs are best suited for any kitchen.

Your bedroom is another place where the size and placement of a rug will make a difference. If you are willing to splurge on this decorative item, then by all means get yourself a rug that is large enough for your bed to sit on and leave a little room on the edges. If your budget does not allow for this to happen then the same stylish effect can be achieved with a smaller sized rug placed at the bottom edge of the bed.

Easy and Affordable Ways You Can Renovate Your Bedroom

Bedrooms are undeniably great. It is that part of the house where all the laid back (and sometimes hot) things happen. The bedroom is where you’ll relax, rest and sleep after a long day, that’s why it’s important to make sure that it has a relaxing and inviting ambiance all the time. Because come on, how are you going to rest or spend some quality bonding time with your loved ones if your room is old-looking, dingy and full of clutter?

Once your personal room loses its appeal then it’s time to overhaul it. Though complete bedroom renovations may cost you a fortune, there are cheaper ways you can do to give it a new and exciting appearance. These things will not require you to demolish anything, all you have to do is do some rearrangements and give things that you already have a fresh spin. Do you want to find out what they are? Then read the following.

  • Clean Your Room
  • Probably the cheapest way to breathe some life into your dull room is to remove all the clutter in it. Throw all the unnecessary stuff and properly organize those that you still need. You can use garbage bags or boxes to sort out your clutter. Take this time as well to figure out the stuff you can recycle or donate to other people. Once you cleaned your room, there will be more space to walk on and rearrange things.
  • Change Your Curtains
  • Another easy and cheap way to give your bedroom a new look is to change your curtains. Yes, even the curtains can help achieve the vibe you are aiming for. You can go for easy-to-partner style such as plain white or you can also go for edgier ones such as velvet and heavily- printed curtains.
  • Use Stick-On Wallpapers
  • Add life to your walls by using wallpapers with stick-on designs. These are great because they can give new colors and textures to your wall without poking a hole in your pocket and making you feel the hassle of putting on traditional wallpapers.
  • Repaint Your Room
  • Sometimes painting your room with a different color is all it takes to make it look fresh and new. If you want to repaint your room, make sure you go for lighter colors as they tend to make the space wider and brighter. Dark colors like black and grey will make your bedroom look smaller, dimmer and quite frankly, depressing.
  • Equip your room with SmartHome technology: You may think it's expensive but it is surprisingly very affordable to have the ability to control almost all of the electronics in your bedroom with just your voice. A sure way to impress any guest.

Tips for a Successful Home Remodeling

Remodeling your house comes with great passion. Whether you wanted to change the look of your house or increase the comfort and enjoyment of its ambiance, it is always a good reason to make renovations from time to time. Here are some tips on how to make your house fresh as new.

  • Make a clear plan of what you want – Planning is the hardest part when it comes to renovation so you must know what your house should look like after it’s done. Gather information from catalogs and showrooms that might help you to determine what style is applicable for the remodeling. In this way, you can be able to seek out different options and picture out results so you won’t end up regretting the changes that might cost you time, money, and effort.


  • Stick with light colors – Choosing bright colors for your wall is always the best start. It will allow your home to breathe and have a fresh look. You can create an impression of your mood when you play with different light paints or wall papers. This will represent as the personality of your home and can easily transfer a good combination of style and dimensional appearance.


  • Avoid hoarding too much furniture – You would want to have a cozy nice place to stay with as much as possible so you should avoid putting too much stuff in your remodeled house. Select furniture that fits your lifestyle and considers mixing tones and texture that compliments the whole house. Too much stuff can make it look untidy and you might have problems rearranging them from time to time.


Always ask for help – You might have the idea of what you wanted your house would look like. However, trusting the right person that will make it possible must be considered. Ask for help from those people who understand the nature of giving your house a sense of purpose. The contractors should give emphasis on budget, beauty, and comfort.

Renovation Mistakes You Need To Avoid

Renovating your home can be fun and exciting because you get the chance to personalize your house and create a personality within your interior decorations. You can have the chance to pick the things you wanted for your home and make a plan depending on your lifestyle. However, common mistakes in decorating can seldom be seen. If you are into remodeling, then here are the common mistakes you need to avoid.

  1. Using out of proportion pieces of furniture – We often got carried away with the nice things we wanted to buy for our house, but this should stop. There is some furniture that may often look nice in a store but might end up looking odd inside your house. So always make sure that before you buy things for your house, you should be able to follow the elements and theme that can complement the whole place.
  2. Not considering the space – People mostly create mistakes in home renovations when they tend to forget that size does matter. If you want every part of your house to look cohesive and not overwhelmed by your pieces, you should at least calculate the spacing between them. This will help you get the right materials to avoid crowding spaces.
  3. Not exploring possible options before cashing out – Indeed your house is worth every penny and as much as possible, you would want to give it the best decorations it deserves. However, mistakes happen when you don’t consider other options instead. You might end up buying too expensive stuff or paying too much for a small portion of remodeling.
  4. Ignoring the functionality of an item – Decorating your home need to follow its functionality and people often create mistakes in buying things they don’t really need to have. Again, you might end up spending more on things that you might probably throw or might not use at all. Take your time to determine the purpose of an item before buying them.
  5. Lights are not given an importance – This is one of the most common mistakes homeowners make. Using too much light is same as using less or none at all. Choosing the perfect lighting should make the house completely welcoming because it is important for balance and comfort. The lights are also used as a factor that affects the space of your place.


The Perfect Renovation Process

Planning your home renovation project can be exhausting. As much as possible, you wouldn’t want to waste too much effort, money, and time in the process. So here are the lists of things you need to get started with before working on those complex remodeling.

Make a list of what you want – You must know the function of your house and how it will affect your day-to-day living. Create a sketch of everything that you need to put emphasis on your own idea. There are tons of options you to choose from so you don’t have to limit yourself from designing.

  • Focus on theme of the house
  • Consider the functions of each room
  • Room sizes must be well-organized
  • Never compromise beauty and comfort

Stay with your budget – It is somehow nice to spend money for your house because you know you deserve it. However, you must consider the amount of budget you have before making any commitments. Make a list of things you need and make sure to have an idea of how much a renovation should cost you.

  • Make an achievable design concept
  • Plans must be detailed and accurate
  • Avoid using expensive fittings and fixtures

Setting up complete permits and requirements – Securing your permits and other materials is very important. In this way, you can avoid complications when it comes to the regulations you have to follow. Homeowners are responsible for ensuring that remodeling is completed legally. Here are some parts of the renovation that needs to have permits.

  • Fences
  • Structural Changes
  • Water Heater
  • Total Cost
  • Floor Changes
  • New Windows
  • Plumbing/Electrical

Hire a trusted contractor – Signing up with your contractor should not be taken lightly. Always make sure that the contractors you hire know everything about their job. You can research for trusted contractors or get a recommendation so you won’t have to deal with problems concerning unprofessional behavior towards their project. It is always nice to get to know more about other people’s feedback before entrusting them your home.

Easy & Fool-Proof Home Decorating Tips You Need To Follow

Home decoration is very important for it plays an important role in establishing your house’s overall aesthetic. Put on the wrong combination of displays and you’ll come off as tacky. Put a design that is not currently trendy and your style will be branded as outdated.  The process of home decorating is actually really fun.  However, a lot of things could still go wrong. If you’re not sure your style can give you great results then don’t worry because that’s what we’re going to be helping you with today.

Written below are some home decorating tips just for you.  They are easy to follow, mostly cheap and are very efficient. They can give your home a quick makeover without poking big holes in your wallet.

  • Shuffle Your Furniture
  • One of the easiest and cheapest (It’s actually free) decorating tips out there is to move your furnishings around to give the space a fresh and new appearance. For example, swap your living room painting with the one that is in your bedroom or in the other parts of the house. You can also do it with your chair, table, mirrors and much more. When it comes to home decoration, even the slightest move can cause the most dramatic change.


  • Make your Very Own Statement Wall
  • The world of art and home decoration is not that different from each other. To give your home décor some edge, you have to show your creativity. Dedicate one vacant wall of your house and use it as your very own canvas. You can hang plates, picture frames, mirrors of various shapes and sizes, artworks and even ornaments. Make sure that wall summarizes the essence of your style. It’s a statement wall and after all, it should be eye-catching and awe-worthy.


  • Paint Your Walls/Floor/Ceiling
  • Another easy and fool-proof way to give your home a quick makeover is to paint an area that can easily be seen by the eyes. Change your wall’s color and match it with the current season. Since it is summer, you can go for warm colors like yellow to represent the sun or cold ones like blue to reflect the ocean. You can also give your floor or your ceiling the same treatment.