Wayfair – Give Your Home That Perfect Touch

Wayfair is a fast-growing furniture and home décor online retailer, operating in the United States and some parts of the UK. It is in the A-list of online furniture retailers in the world and its growth over the years has been remarkable.
Even though Wayfair has now grown into a major furniture retailer, offering all sorts of products, it started by only selling storage units and other basic storage furniture, in 2002. The company’s founders settled on this business idea after doing an extensive search, which entailed analyzing online search patterns. In 2003, the company started showing some progress, and the two co-founders started selling garden furniture. Since then, the company has had a steady growth rate, introducing more commodities each year.

The expansion of the company has been immense, leading it into offering over 8 million products. Their suppliers have also increased to around 12,000. Among the various categories of goods the company is currently offering are living room furniture, kitchen furniture, lighting fixtures among others. It also sells beds, bedding and area rugs. Above are just some of the many categories of goods offered by the company.
Products offered by Wayfair have, over the years, proven to be of a kind. The first proof of this is the continued growth of the company’s customer base, and secondly, the minimal number of complaints and returned goods.

Besides the high quality of the products, the company’s prices have always been fair; another reason for the large market share. This, however, is not to say that all the goods offered at Wayfair are at low price rate, because then, we would start questioning their credibility. The company has different goods at different prices. In the website, is a section that enables the customer to search goods by prices, and this ensures that they find items within their budget, and still of good quality.
Briefly, on how it came to be, Wayfair was founded by two entrepreneurs, Niraj Shah, and Steve Conine, who met at Cornell University in an entrepreneurship class. They were both businessmen. They did not have any business premises where they could store their products, so they used a nursery in Conine’s home as the storage.
Being an online-operational company, Wayfair had to face various challenges during its onset. The confidence and internet awareness displayed by customers and suppliers presently, was in the rare in 2002 . In as much as some businesses had started operating online, the practice was rare and most customers preferred shopping physically from stores. It was a gamble the two founders decided to indulge and it surely paid off.
Initially, the company had various stand-alone websites that had specific categories of products. For eight years, the company created and operated over 270 separate websites. Their reason for doing this was that, having various websites with varied categories of goods would have users stumbling in one website or the other, thereby acquiring a wide share of customers. This was effective because, by 2010 the company had secured over 4.5 million customers, with the sales of approximately $380 million.

However, the approach had a negative side. Customers were not aware that the various websites they were shopping from were under the same brand, and this did not do good to the customer base of the company. This prompted the two founders to come up with a solution, and that’s when they decided to roll their 270 websites into one.
Looking at the geographical aspect, when Wayfair started, it only traded within the United States. However, in 2008, the company went international and started operating in various parts of Europe, with its base of operation in Belfast. They established an office in London, then Germany and have ever since expanded into various parts of the UK. Going international after only six years was a significant proof of the steady growth the company.
Wayfair operates entirely online. Most furniture retailers prefer the idea of having stores where their customers can see what they want to buy. Wayfair, however, prefers doing this online. It has a website where customers can access brief descriptions and images of the commodities offered, their prices and specifications.
The company has also introduced an online interior design service. This is a new feature and its principal objective is to help customers achieve the design they desire for their homes. This service, like other operations in Wayfair, is also done online. The customer is able to make a virtual appointment with one of the interior designers of the company, and seek advice. The designer does not make a choice for the customer, rather, he/she listens to the customer’s ideas, including desired color themes, then he/she offers necessary advice. Additionally, the designer can give an idea or two, which the customer may have not thought of.

The company expects that this service will save customers the trouble of having to try out numerous designs in futile. It also hopes that it will help maintain and improve its customer base.
Another significant aspect of growth of Wayfair is the steadily increasing number of employees. Even though the company does not have stores, its number of employees is more than most companies which have stores. Among its over 10,000 employees, is the virtual workforce, that works remotely, doing tasks like live chats with customers, responding to emails among others. Other employees work in the headquarters and the warehouses which are located all over United States.
The major competitor of Wayfair is Amazon. In as much as Amazon ranks first in actual sales, followed by QVC, Wayfair still tops in the list of companies that have shown the highest rate of growth. This is because, despite Amazon being founded almost a decade before Wayfair, their number of customers and their sales are not far much apart.
Wayfair was originally called CSN stores, and it was rebranded into Wayfair in 2011. The company’s headquarters is in Boston, specifically at Copley Place.

Judging from the steady growth and customer satisfaction recorded by the company over the years, its without doubt that Wayfair is the place to go in order to give your home the perfect touch.

Sewing Machines Plus – Sew Your Own Curtains and More

Have you always wanted to give a personal touch to something, perhaps your curtains, but you can’t because you lack the right equipment? Well, this should no longer be a worry since Sewing Machines Plus offers a wide range of sewing equipment and any other requirement you may need in order to give your home the personal touch you desire.

Sewing Machines Plus is an online nationwide retailer company that provides all the requirements when it comes to sewing. It is a family-owned company with its Headquarters in San Marcos, California, and it was started in 2000 by Ron Martin.

When Sewing Machines Plus started, it was just a mere showroom. However, over time it has expanded into the number one online sewing machine retailer, and it has grown to more than 10, 000 Sq. Ft sales floor. Some of the categories of products sold by Sewing Machine Plus are embroidery software, embroidery designs, sewing accessories, quilting notions among others. It also sells books and CD’s that provide detailed guidelines on topics related to sewing

The goods offered by the Sewing Machines Plus are of high quality and at affordable prices. The company’s employees, especially those in the sales team are committed to meeting customer needs and satisfaction, and this is among the various success factors in the company. Their readily available customer care service has won them many loyal customers.

About shipping and delivery of goods, the company has not yet gone multinational, and therefore, they only work within the United States and Canada. Most of the orders done by customers are usually shipped on the same day and delivered within 3-7 days.

Orders to Canada are charged a small fee, and the customer is also expected to pay a few taxes. However, goods above $49 ordered within the United States are shipped for free.

When you purchase a product with SMP, you receive a free manual/guide of how to use it. We must agree that this cannot give you complete training on sewing, but at least it can help you with the basics in case you are a newbie.

The growth of SMP has been quite stable, and it is not a surprise that they have stretched across the country and expanded their market share in sewing equipment and accessories. Sewing Machines Plus also offer sewing classes, and learners are taught essential aspects of sewing. Among the areas on which they offer lessons are: Bargello quilt, designing tablecloths, making bags among others.

Sewing Machines Plus is the place to order your sewing equipment and to get started with the basics as well.

Rockler: They Can Help With Your Kitchen and Every Other Room In The House

Nothing is more satisfying than making something using your hands and living to see it last and serve you efficiently. That is why Rockler Woodworking and Hardware is offering the chance to help you acquire the right tools and the adequate know-how on whichever furniture, cabinet or heirloom you want to make.

Rockler Woodworking and Hardware is a company that majors in selling woodworking supplies. The company was started in 1954 in Minneapolis, with just a single store which was called The Woodworker’s Supply, and the general company’s name was Minnesota Woodworker’s Supply

Over the years, Rockler Woodworking and Hardware has developed and established stores in over thirty locations in more than 20 states. It also has over 60 independent partner stores from which it distributes some of its products.

When it started, the company just sold the basic woodworking equipment. However, currently, Rockler sells close to every single equipment required in woodworking or anything related. The company is widely known for its high-quality wood, hardware, and tools. Additionally, it provides the know-how, as it offers classes on woodwork, which seems to be earning it more customers and increasing their popularity.

Another explanation for the consistency of customers to the Rockler Woodworking and Hardware is their choice in the type of goods to sell. Rockler is known for the rare furniture hardware they sell; the kind that can hardly be found in other hardware shops.

Over time, the company has been working on expanding its operations all over the country, and it has been opening more stores in different locations and states. You may think this is unwise and quite non-tactical since e-commerce has taken over the world. That may be true because, with just a click of a button, you can have your product delivered to your doorstep.

However, Rockler management team looks at it from a slightly different angle. According to them, a better way of giving their customers the convenience they need is by providing them with a variety of options. They leave the power of choice on whether to shop online or at the store, entirely to the customer. And if the customer goes for the latter, then the store should not be so far away.

It does not, however, mean that the only way to get a product from Rockler is by physically visiting the stores. The company also allows online shopping via catalog.

Among woodworkers, both professionals and newbies, Rockler is the ideal place to get woodwork tools and materials.

Nectar Sleep Mattress – A Company All About Comfort

Are you looking for a good night sleep with no worry of waking up on an aching back? Nectar Sleep should be your number one choice. Besides the various incredible manufacturing features of the mattress, the company offers irresistible after sale services that go on long after you’ve purchased the high-quality mattress at a surprisingly affordable price.

Nectar Sleep company is by far the fastest growing mattress manufacturing company in the United States, and it is based in San Francisco, California. Recently this year, the company expanded and opened a place in the UK, and it plans to have a piece of the 2.3 billion Euros which is the current mattress worth of the UK. Being an online-oriented company, b is also aiming at not only having a share but the biggest share of the 23 percent predicted-increase in online mattress market worth of the UK in 2021.

Nectar Sleep company has been producing high-quality mattresses since 2016 when it was started. Ever since, the company has been growing steadily, approximately by 20 percent each month, except for a few obstacles that every business expects to stumble upon. It has shown great rivalry to the widely known mattress companies like Casper.

So how do they do it?

The high-quality standard of the mattress has attributed most to the steady growth of the company. First of all, the mattress is made with five layers. The company has managed to keep the mattress not too hard or too soft, giving the users the perfect feel when sleeping. The use of the gel memory foam provides the mattress with an excellent feel, different from most memory models.

Additionally, the mattresses are offered at relatively lower prices as compared to other models of the same quality. This has been another of its boosters and an explanation for its steady growth and consumer demand.

To add onto the bonuses, Nectar Sleep Company offer irresistible after sale services. The mattress has 365 nights of free trial, that is a one-year trial.

Lastly, the company manufactures the mattress with a high-density support core platform, more durable than most mattresses. Approximately, the mattress can last for eight good years which is way more than most mattresses do.

Conclusively, Nectar Sleep offers the best mattresses. With its cooling technology, fantastic durability and the outstanding comfort, the company has extremely widened its market share. Its incredible client satisfaction is also a selling point and soon it may be the most dominant mattress manufacturing company.

Cricut Company – Helping To Decorate Your Home

Cricut is an industry-leading private company that focuses on designs and creative innovations. When it was started, the only thing the company sold was a cricut cutting machine. However, with time it has evolved and has taken to creating more advanced and professional equipment. The primary goal of Cricut has always been to allow users to get as creative as they desire to, by providing them with the right tools.

Though still not a so-big-company, Cricut has managed to attract customers and maintain them with their ever-amazing products. They offer not only physical tools but also applications that aid the users in bringing into life their creativity.

Their conducive work environment has also earned them loyal and dedicated employees who will stop at reasonably nothing to efficiently meet their customers, needs.

Over time, the company has managed to make a wide range of cricut models. The original one was, of course, less advanced but unique. It had a six by 12 cutting and could cut images up to 5 ½” tall. After this, there have been subsequent and more advanced models like Cricut Expression, Cricut Expression 2, Cricut Mini, Cricut Explore Air, Cricut Explore Air 2, and Cricut Maker. The latest model, Cricut Maker, which was released on 20th August 2017, is designed to cut thicker materials like Basswood.

The advanced easy-to-use software, Cricut Craft Room Software, has excellent features, one of which is its ability to mix images from different cartridges, hence providing high standard-output.

Besides the impressive software and high-quality cutting tools, Cricut has other projects going on, like sewing and quilting, Custom t-shirts designing, among others.

Cricut has not grown geographically as much as other companies in the same industry. However, this has not stopped its reputation for high-quality products, from being spread all over the country. Some of the major and most potential competitors of Cricut is Silhouette America.

With the festive season approaching, you definitely must have started raking your head on which decorations you will put up and how. This should not be a problem since Cricut is a super accurate design cutter, made available for you at an affordable price. Additionally, you can get the software to enable you to create fantastic designs.

Cricut was founded in 1962 and has been up running till present day. It has its headquarters at South Jordan, UT and has approximately up to 500 employees. It is among the leading companies in the industry of General Merchandise and Superstores, and it amasses an estimated annual revenue of $ 100 to $ 500 million.


Craftsy Company – Education That Can Help With Your Home

Craftsy is an online education platform that was founded by four men in 2010. They noticed a gap and the inadequacy of information for people who were into handiwork like knitting, quilting, sewing, baking, photography among others. It is quite ironic since all the four founders are men yet the platform mostly serves women.

John Levisay, Josh Scott, Todd Tobin, and Bret Hanna, who are the CEO, former COO, Chief Technology Officer and VP of Engineering respectively, were the founders of Craftsy, and all of them used to work at now HomeAdvisor, which was then called ServiceMagic.

The primary activity of Craftsy is to provide` a user-friendly online platform, where users can subscribe to get access to online classes, educative video courses, and other related information. They operate across various areas; Knitting, sewing, quilting, photography, art, cooking and so on.

Additionally, the platform serves as a social network for users, and through it, they can interact as they share ideas and insights.

The mission of Craftsy is to make available, the best teachers around the world, to enthusiasts of such handiwork. The platform has made it possible for all students at various levels to access lessons from across the globe, within their own schedule. The fact that students and instructors can interact makes the platform even more useful and practical.

Besides educating, Craftsy is now selling kits, which seems to be loved by customers as much as the lessons, since at least 2000 kits are sold per day. Craftsy wants to ensure that as they offer the lessons, they also make available the required tools to aid application of what has been learnt.

Even though the company has reported that their most attended classes are those for quilting, it seems cake decorating lessons are taking the lead in growth.

Unlike other companies, Craftsy was instant at getting established in the market and claiming its share. In 2012, not long before it was founded, it was reported that an average of 1600 people signed up to the platform per day.

Craftsy has been growing over time, and it has over 500 employees, with its headquarters at Denver, Colorado. The company has been a subsidiary of NBCUniversal since May 2017, and it receives its funding from Stripes Group, Foundry Group among others. Companies like Creativebug and Lynda are among its most potential competitors.

Craftsy has been, however, rebranded to Blueprint. The changes are not very significant, just the look and the name and a few basic aspects. Otherwise, the company has maintained its management and still carries out its primary activities.

How To Choose The Right Kitchen Rug

The kitchen has the potential to be one of the messiest places in any house. With meals constantly being prepared in it and people gathering to eat, there are bound to be crumbs dropping to the floor and stains from wine, oil and other fluids. It is no wonder that people shy away from including a rug in the kitchen. With proper maintenance and care, kitchen rugs are a blessing rather than a curse. Not only do they work to add style and personality in your kitchen, they also ensure safety within the kitchen and help improve your comfort as you work.

Choosing the right kitchen rug takes more than just pointing and paying for the first rug you come across. There are some things that need to be considered beforehand. A good starting point is to ask yourself why you need a kitchen rug. Is it for comfort’s sake or do you require it as a style piece? If comfort trumps style then woolen rugs or their anti-fatigue counterparts are what you should be looking for. They have the ability to cushion your feet as you stand thanks to their plush nature.

If having a stylish kitchen is the main drive behind your resolve to buy a kitchen rug then make sure it ties in with the rest of the kitchen. This does not mean that it has to be in the same color scheme as the kitchen. While there is absolutely nothing wrong with that, having a contrasting solid color in a more monochromatic themed kitchen could go a long way in breaking the color pattern. If you have a busy kitchen in terms of the already existing décor, then a more neural colored rug or one with a subtle pattern will do.

As we have already established, kitchens are bound to be messy. The ease of cleaning should therefore be a key determining factor when choosing a kitchen rug. Woven rugs such as sisal rugs or jute rugs are easier to clean than their woolen counterparts. Woolen rugs on the other hand are made stain and water resistant. Choose a rug that can be machine or hand washed for ease of maintenance.

You probably wondered how a kitchen rug can help to ensure your safety while in the kitchen. Well, the simplest answer is that they keep you from falling as a result of spilled fluids. Tiled and hardwood floors can tend to be rather slippery even without water or any other liquids having been poured. Rugs therefore help to improve the traction of your feet and keep you from falling. Anti-slip rugs are particularly useful when it comes to this. They are designed to be nice and comfortable on the top side while staying firmly in place regardless of the foot traffic that they encounter.

How To Make Throw Pillows Work For You

Your living room is one of the areas in your home that receive the most attention. It is in this room that you entertain guests and spend quality time with family. It is, therefore, understandable when the living room seems to be the centerpiece of the entire home in terms of décor. Adding a small touch can go a long way to giving your living room a new lease of life.

Throw pillows are a great way to spice up even the dullest of living spaces. They come in different shapes, sizes, and finishes with each attribute designed to achieve a given look. Welted throw, bolster and round pillows, for example, are perfect for anyone looking to lend their room that classic look. Square shaped pillows along with their rectangular counterparts work well for that modern look.

With throw pillows, you have the freedom to play with the shapes, sizes, colors, and patterns. When looking to diversify patterns, consider alternating a bold pattern with a small one. Another option is to have a bold pattern matched with a solid colored pillow. If looking to experiment with shapes, the rule of thumb is to have the larger pillows on the outside and decrease the size as you approach the middle.

Mix and matching colors on throw pillows can prove to a rather tricky affair. A safe way to do it is to use colors in the same family. You could, for example, base the color scheme of your throw pillows on primary colors. Another option is to have pillows in different shades of the same color. This allows you to be adventurous with your décor while ensuring that you do not overdo it with the colors.

Another aspect of throw pillows to keep an eye out for when decorating your living room is the details used on them. Some details such as the use of tassels and welts are best suited for a traditionally classic feel. Knifed or flanged edges are more applicable for a more modern look. The use of fabric is another detail that is instrumental in achieving a given look. Pillows with similar fabrics used all through the fabric fit perfectly in with the classic look while those with different fabrics either at the edges, regardless of the type of finishing, are best suited for a more contemporary look.

Lastly, the texture of the fabric is something you will want to pay close attention to. If you are the type of person that loves having people over, then opt for throw pillows with soft and firm fabrics. The latter will ensure that they last longer while the former ensures that they are comfortable enough. And if you want to stay clear of throw pillows you certainly want to go with a helix pillow, to say they are simply comfortable is an understatement.


Matching The Rug To The Room

Rugs are an easy way to get your house in order in terms of décor. Used right, they have the potential to make a room come alive. Used in the wrong way, they can easily undo all the hard work that has gone into getting the décor of the room right. Fabric, texture, size, and color are some of the considerations that go into matching the rug to a room. Even with all these thing considered, do the rugs you have placed in different rooms really suit the rooms?

Take the front door for example, is the rug placed there well suited? We tend to work with a simple heavy rug on the outside of the door and save all the pomp and glamour of the rug world for the inside. Well, it is time thins changed. Yes, the idea behind a door rug is to ensure that the shoes coming into your house are relatively clean. This does not mean you cannot earn style points right at your doorstep. Whenever guests come to your house, they interact with the rug on the outside first before they have a chance to be wowed on the inside. Having a heavy rug outside accompanied by a lighter, more decorative rug right at the door step is a good way to wow anyone who calls on you.

Once you have impressed your guests with your sense of style on the outside of the house, it is time to wow them even further with what you have done on the inside. The rule of thumb when fitting your rug to the living room is to fit the living room to the rug. This simply means that first comes the rug, then comes everything else. In order to achieve a more polished and intentional look, have just the front parts of your seats interacting with the rugs.

The kitchen is also another place to express your creativity with a rug. Here, think both functionality and style. Where you have a bold color or pattern in the rest of the kitchen décor, make use of a less attention grabbing rug. Think small patterns and, or neutral colors for the rug. Where you have a more neutral kitchen in terms of color and décor then a bold pattern or a bright colored rug is the best way to go. Regardless of the color or pattern choice, easy to clean rugs are best suited for any kitchen.

Your bedroom is another place where the size and placement of a rug will make a difference. If you are willing to splurge on this decorative item, then by all means get yourself a rug that is large enough for your bed to sit on and leave a little room on the edges. If your budget does not allow for this to happen then the same stylish effect can be achieved with a smaller sized rug placed at the bottom edge of the bed.

Organizing Your Living Room The Easy Way

Maintaining a clean and neat living room is a particularly difficult affair. Since this is the most frequented room in the house, there is bound to be clutter and other unwanted items accumulating. Having to constantly clean up after people can be back-breaking work. It, however, does not necessarily have to be so. With a few organizational hacks, you can constantly achieve a clean and well-maintained living room in no time.

Investing in functional pieces of furniture is one way to keep your living room clean and tidy. Opt for furniture pieces such as coffee tables or window seats that have some storage space. These will go a long way into helping you create space for things that you are not always using. If you have children these can act as storage spaces for their toys. Coffee tables can also double up as magazine holders. So instead of leaving magazines lying around on the coffee table or on the seats, visitors and family alike can use the table to neatly tuck them away.

Another source of clutter in most living rooms is family photos. There is nothing wrong with wanting to display some of your most precious moments with your family. The issue comes in when we try to cram as many phot frames as humanly possible in the small available space in the living room. Out of the box ways of displaying your family photos will not only help spice up your living room, they will allow you to free up some space. Make use of your walls when looking to get creative when displaying your photos.

We have a tendency to buy things that we think will look good in the house even when, in reality, we have no space to keep them. These unnecessary purchases only work towards adding to the chaos of the rooms. By maintaining a minimalistic appeal to your living room, you allow enough room for people to actually move around and get comfortable whenever they are interacting with each other in this living space.

Planning your room is quite important where maintaining an organized room is concerned. This means that you have to do more than just deciding where the Tv goes in relation to the sofa. Consider your lifestyle as well as that of the inhabitants of your home. A house with children would benefit from a designated playing area. This means that any and all messes made by the kids are confined to one section of the living room and thus become much easier to handle. If you or anyone in your home like to have friends over often, then a gaming area would come in handy.