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If you have company over for the night, and you have a big enough home featuring a guest bedroom, then you want that room to scream hospitality. It's a room that needs to be universal and unisex, it needs to appeal to just about everyone. Of course priority one here should go to comfort. You will want a very comfortable mattress and make sure it's comfortable. Not too hard, not too soft, but just as Goldie Locks would want it to be, just right. Here are a few other things to consider:
Not every guest bedroom will have its own bathroom, although this is ideal if possible. If you happen to have the money and space then be sure to have plenty of guest robes and towels on hand. along with specialized his/hers toiletries. I realize this may sound an awful lot like a hotel but that's kind of the point.
This is just as important as the comfortable mattress. Obviously the bedding should always be fresh, clean, and smelling like roses. Please be sure to have an extremely comfy comforter as well.
A Touch of Class:
Having a nice fruit basket displayed adds elegance to the room. Some chilled bottled waters or other refreshments always a nice add on. A small but tasteful bar in the corner can also be well received, as your guest may want to indulge in a night cap while reading before turning out the lights.